Beverage Advertisement Receptivity Associated With Sugary Drink Intake and Harm Perceptions Among California Adolescents


Benjamin W. Chaffee, Miranda Werts,
Justin S. White, Elizabeth T. Couch,
Janelle Urata, Jing Cheng, Cristin Kearns

American Journal of Health Promotion
October 28, 2020

Avoiding sugar-sweetened beverages (SSBs), such as regular (i.e., non-diet) carbonated soft drinks, fruit drinks, and sports or energy drinks, has clear health benefits. High SSB consumption is a common risk factor for obesity, diabetes, dental caries, and cardiovascular disease. Globally, SSB consumption follows an inverse age gradient, with consumption declining throughout adulthood,4 but leaving adolescents uniquely vulnerable. For example, US adolescents consume the highest levels of SSBs of any age group,5 while also being the most heavily targeted demographic in food and beverage marketing.

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