Philip Morris hides data in plain sight on dangers of new heat-not-burn product

Like cigarettes (and e-cigarettes), IQOS uses an aerosol of ultrafine particles to deliver the nicotine. These ultrafine particles cause heart and lung disease.

And the adverse health effects of these particles and many of the other toxins do not drop in proportion to reducing the dose, so even low levels of exposure can be dangerous. This effect is why smoke-free environments are followed by big drops in heart attacks despite the fact that secondhand smokers breathe in much less smoke that the smokers.

Nevertheless, Philip Morris is aggressively marketing IQOS all over the world on the grounds that it is not as bad as a cigarette because “the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.”

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